Top 5 Business Apps Performance in Kenya: Q4 2024

In the fourth quarter of 2024, the top business apps in Kenya demonstrated varied performance trends, reflecting their engagement and reach among users. Here's a detailed look at these apps, based on data from Sensor Tower.

Cryptoguru: Trading Simulator experienced a significant increase in weekly downloads, peaking at 27.5K in late October, before settling to around 19.3K by the end of December. Active users showed a consistent rise throughout the quarter, reaching approximately 77.5K in the final week.

LinkedIn: Jobs & Business News maintained a strong presence with weekly downloads peaking at 22.3K in late December. Revenue fluctuated slightly, starting at $10.8K and ending at $8K. Active users showed a slight decline from 1.7M to 1.5M over the quarter.

Okolea Extra saw a remarkable increase in weekly downloads, starting at 3.4K and surging to 52.4K by the end of December. Active users followed a similar trend, reaching 66.6K in the last week of the quarter.

Zoom Workplace experienced a decline in weekly downloads, starting at 15.5K and dropping to 4.7K by the end of December. Revenue showed minor fluctuations, beginning at $642 and ending at $597. Active users decreased significantly from 717.5K to 310.4K.

Microsoft Teams had a decline in downloads, from 13.7K to 2.4K by the end of December. Active users also dropped from 384.7K to 205.1K during the quarter.

For more insights on app performance and trends, visit Sensor Tower.